Health Improvement Partnership–Cuyahoga
Project DeliverablesBranding, Digital & Web Services, Print & Graphic Design, Strategy
“Health Improvement Partnership–Cuyahoga (HIP-Cuyahoga) is a county-wide initiative to improve the health of those who live, work, and play in Cuyahoga County, OH.”
HIP-Cuyahoga aims to promote health equity, address the social determinants of health, and reduce health disparities among county residents through a community-driven process focusing on key priority areas and the development and implementation of a community health improvement plan (CHIP).
Typography & Color
A few basic rules for choosing typography and color are one, make it readable, two, make it visually appealing, and three, make sure both are inline with the overall brand aesthetic. On top of checking these boxes, we also needed to consider the strategic directive to build on the existing brand equity of the Health Improvement Partnership–Cuyahoga, while simultaneously making the HIP-Cuyahoga’s visual identity unique.
Web Design Process
Our approach to designing the new Health Improvement Partnership–Cuyahoga website is that the design needed to be just as clear as their content, showcasing their community-first approach. To achieve this, our designers pursued a visual direction that balanced the bold with the approachable, featuring a refreshed logo for a more inviting aesthetic and clean iconography that illustrated the caliber of their services.
We've thoroughly enjoyed our long partnership with Conceptual Geniuses and are excited to watch the organization’s impact expand into the future!